What is Digital Marketing? This question will be answered here in this article in a way that can be understood by all.
At a certain level of understanding, digital marketing refers to advertising that is done via digital channels such as search engines, websites, social media, emails, and mobile applications. Digital Marketing covers a wide range of marketing related activities, all of which are too much to handle in one small post, so we’ll be focusing on the most common types shown below.
Paid search, or pay-per-click (PPC) advertising, refers to the “sponsored/paid result” on the top or side of a search engine results page. You only pay when your ad is clicked and you can customize your PPC ads so as to appear only when specific search terms are entered, creating ads that are aimed at a specific audience. Paid ads are customizable and most importantly, effective for many different types of advertising requirements for any or all organizations. They are also content driven advertisements—advertisements which appear as a person searches for a specific keyword or term.
Search Engine Optimization (SEO), it’s the process of optimization of content, its technical side as well as the reach of your website which will help bring your pages to the top of the search results for particular sets of keywords. All this while keeping in mind the goal which is to attract more customers to your website as and when they make searches with keywords related to the products, services and/or information of your organization. SEO in its entirety is said to be one of the best forms of engaging digital marketing. This also helps boost your popularity which leads to other websites mentioning you in their site and posts as well.
Content Marketing, this is a hard one. As the name mentions this side of marketing deals with content and not just any content, it should be valuable, engaging as well as entertaining. Reaching that level of popularity on content alone is not easy as it takes time to achieve an audience that appreciates the effort you put it. SEO comes in handy for this one.
Socail Media Marketing, this is a well-known means of marketing which is used by almost everyone or at least everyone is aware of its reach and popularity. Here content and promotions both thrive, but only if it catches the attention of people. Once that is done then they will share it with their friends and family making your content one of the top trending contents available.
Email Marketing, One of the best means of digital marketing where you get up close and personal with potential clients. Here is one place where you can create a large customer base by providing engaging content and create a long-term bond with them(customers).
Mobile Marketing, this needs no introduction as mobile phones are a part of our lives without which some cannot survive in this digital world. Here SMS and MMS including in-app promotions of your website and content are inexcusably unavoidable and an absolute must in this day and age.
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